Abstract
Travel and tourism business has proved to be powerful accelerator and contributor to the global economy. As a flexible and highly adaptive to many disruptive events industry, it has been handling crises of various nature, origin and background. The current publication is focused on the role the media information flow exerts on to the image and perception of destination Bulgaria. The survey aims to perform a quality analysis of the news published and announced by leading media broadcasts and to evaluate their influence when making a decision to undertake travel. The study period is limited to the 2023 summer season. For the purposes of the survey, Web service tool for semantic analysis is implemented. In the course of the research, it is revealed that negative news related to tourism prevails and this could have a negative impact on the destination.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.