A supply chain network economic model with time-based competition

Abstract

This paper presents an integrated model for time-cost competition between supply chains with heterogeneous customers. The firms in our model can offer various time options for their production/service to time-sensitive customers. This gives rise of a new concept of time-based supply chain, which we call T-chain, to be the basic element in the competition and extends the inter supply chain competition to a new dimension of time. Assuming the customers are heterogeneous in time-cost bi-criteria decision making, we integrate the discrete choice theory into supply chain network competition and formulate the equilibrium conditions as a multinomial logit based variational inequality problem. Numerical examples are presented for model illustration and managerial insights such as profit maximization for a firm who participates in this supply chain network.