Abstract
Generation Z has emerged as one of the most mystifying consumers as they are tech-savvy, global, visual, social, technologically active, digitally connected and educated users of technologies in the marketplace. Gen Z is made up of young people who are born between 1997-2010. Our definition of acronym Gen Zhereby explains the entire mindset of zoomers."Googling" before purchasing: Gen Z tends to research products and read reviews online before making a purchase.Embracing e-commerce: Gen Z has grown up with the convenience of online shopping and tends to prefer it over traditional brick-and-mortar stores. Non-traditional payment methods: Gen Z is more likely to use mobile payments and other digital payment methods, such as Google pay, Paytm or PayPal, instead of cash or credit cards. Zero tolerance for bad user experiences: Gen Z expects a seamless, user-friendly online shopping experience, and will quickly abandon a website or app if it doesn't meet their expectations.This research intends to study online buying behavior of the most important and the youngest generation. It is extremely significant and valuable to study this segment of society as this is the generation who started operating mobile phones even before knowing- How to eat?The research undertaken intends to understand the impact of COVID which has increased the frequency of online transactions on the face of safety back end by indolence.
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