A study on users' information preferences and response behaviors to information related to COVID-19 epidemic in the new media era

Abstract

With the rapid development of Internet technology, new media such as Weibo, WeChat, TikTok and other major portals or APPs have gradually become important platforms for people to obtain information. At present, the impact of COVID-19 epidemic on people's lives nationwide is still not to be underestimated, and it has also given rise to an information epidemic. In the era of widespread use of the Internet and social media, news, rumors, speculation and other information about the epidemic have made the information epidemic break out at the same time. This requires information platforms to monitor the spread of epidemic information and public opinion in real time, in order to address the "information epidemic" in the context of the epidemic, and to prevent people from being disturbed by inaccurate information. Therefore, this research project is dedicated to exploring the common ways and preferences of people to acquire information in the new media era, and to analyzing the portrait of Internet users, so as to lay the foundation for research on the ways, paths and effects of information dissemination.