A STUDY ON THE STOCK MARKET INVESTMENT DECISIONS OF CORPORATE EMPLOYEES WITH RESPECT TO BENGALURU

Abstract

The following study aims to examine the influencing factors which are affecting corporate investor behaviour in the stock market and it is trying to find out perception of corporate investors regarding various considerations kept in mind while investing in the stock market .Analysis of stock market movements is very important for investor; therefore it attracts many scholars to conduct research. The investment behaviour seems very challenging; this behaviour is due to different factors like condition of financial statement, current economic indicator, history and futuristic data, the result of technical analysis, internal and external influence. It is important for the corporate investors to keep themselves up to date and financially literate about the stock market and it’s affecting factors. This study used primary data which is collected from 150 corporate investors through structured questionnaire to measure the behaviour of investment decision. Through convenient sampling the data was collected from respondents. The Annova and chi square tools were used to examine the corporate investor’s behavioural intentions with financial considerations in the stock market investment. The result of this study shows that investor simply react to the available information and act accordingly. Lot of consideration is required to deal with before, after and while investing in the stock market. Investor should try to make financial analysis and influencing factor analysis before investing on any shares and they must look into all avenues while investing into different shares. Consideration of influencing factors is sector specific and it helps in understanding the investment behaviour. Technical and financial analysis about the company and fundamental analysis of the economy is taken into account while investing in the stock market. Investment in stock market has high risk compared to other financial instruments. Therefore this study has significant implication on policymakers, Stock market regulators and financial service providers. KEYWORDS: Stock Market, Shareholder, Stocks or shares, Portfolio, dividend.