Abstract
Abstract: This research explores how social media influences investment decisions among Generation X, millennials, and Generation Z, known for their heavy use of digital technology. Using quantitative methods and surveys, the study examines individuals from different age groups on social media platforms. Results show a significant link between social media engagement and investment choices across all generations. Investment firms are urged to use social media for marketing and communication to reach a wider audience. The study emphasizes the need for financial literacy across generations in an era where social media plays a crucial role in financial decision-making. It advocates for tailored strategies to engage each demographic while promoting universal financial literacy.
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