Abstract
With the rapid development of today’s social and economic landscape, the internet has become an integral part of people’s lives. People increasingly use internet technology to facilitate their daily activities. Online shopping, as a new shopping model, is particularly welcomed by consumers due to its convenience, affordability, and speedy delivery. However, given its characteristic virtuality, openness, and sharing, consumers’ personal privacy information may be compromised, and their rights to fair trade and claims can be difficult to enforce. Consequently, ensuring and protecting consumers’ rights and interests in online shopping has become a critical issue. This paper investigates consumer rights and interests in online shopping, and proposes effective strategies to protect consumers’ rights and interests. The aim of these recommendations is to achieve a balanced and healthy online shopping environment that will contribute to both social and economic development.
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