Abstract
The study touches upon the interrelationships between motivation, tourism quality, perceived value, satisfaction and behavioral intention, with a focus on pilgrims visiting Fengtain Mazu Temple in Hingang, Yunlin County, Taiwan. The study is conducted using convenient sampling and collected 674 valid questionnaires, which are then probed using descriptive analysis and PLS. The results show that worship Mazu motivation, tourism quality, perceived value and satisfaction have positive effect on tourist’s behavioral intention.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: DEStech Transactions on Social Science, Education and Human Science
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.