A STUDY ON THE PERCEPTION OF STUDENTS IN HIGHER EDUCATION INSTITUTIONS TOWARDS PERSONAL SELLING AS A CAREER

Abstract

This study pursues as in depth and empirical exploration of student attitudes and perceptions of Future employment in sales at higher education institutes through regression analysis using multiple variables. Through the combination of attributes that defines successful sales professionals. Example: communication intellect, Emotional Intelligence, resilience and strategic perspective; the research intends to uncover multitude of factors of career that are behind the students, view of selling as an attractive career choice. We critically analyzed the empirical data of cross-sectional study of the students with varied backgrounds to explain the complex relationship between personal traits societal influences and career choices. This study serves several key actors including students, recruiters and industry stakeholders. The study’s results are envisaged to contribute to the Development of tailored programs and activities, which should lead to a more advanced imagination of the sales profession as a career choice and improved personnel recruitment and retention within sales industry.