A Study on the Investigation of Sustainability Practices of Global Brands in the Fashion Market

The article examines the concept of use of natural in Environmental Law. It has been shown that both in law and in legal science, the concept is unreasonably used in the following meanings: sustainable use of natural resources, the use of natural resources that does not make their exploitation difficult, the use of natural resources that does not entail violation of the legislation, etc Two common legal criteria for the rational use of all natural resources have been identified: (1) achieving maximum efficiency of their use at the current level of the technique and technology development (2) with such a level of negative impact that the environment can handle itself On the basis of the named criteria, the rational use of any natural resources suggests understanding of the use of natural resources characterized by maximum efficiency in terms of the balance of private and public interests in environmental law in compliance with the current level of technological development and the extent of the negative impact that the environment is able to cope with itself because of its assimilating capacity The article defines legal differences between rational use of natural resources and their sustainable use. Also, it formulates additional legal criteria that separate the rational use of renewable and non-renewable natural resources An additional legal criterion for the rational use of renewable natural resources includes enhancement of sustainability of natural ecological systems, natural and natural-anthropogenic objects. Additional legal criteria for the rational use of non-renewable natural resources include: their most efficient use and/or extraction; their economical consumption with minimum losses at the current level of technology development It is suggested that the rational use of renewable natural resources means the use that results in strengthening natural ecological systems sustainability, natural and natural-anthropogenic objects. Rational use of non-renewable natural resources means their most efficient use and/or extraction, their economical consumption with minimum losses at the current level of technological development and such extent of the negative impact that the environment is able to overcome independently

It is on a daily basis that modern humankind encounters a challenge to provide basic resources for living. Population growth leads to the emerging need to use natural resources (fresh water, oil, natural gas, coal, arable soil, etc.). The supplies and use of these resources are a persistent problem. As the process of urbanization intensifies, the awareness of the limitations of specific commercially overused resources rises. These processes are tightly connected with environment impairment and sustainable development. New technologies do increase productivity but the ratio of labor force and job positions decreases, raising an issue of future working population. Population and human resources have a multidimensional impact on economic growth of each country, which also includes continuous use of natural resources. A balanced population distribution is one of the crucial factors of functional sustainability of space, natural resource use, and social prosperity. It is in late 2020 that our planet marks the population of slightly less than eight billion and the figures will grow up to 10 billion in 2050. Changes in the structure and number of population affect many aspects of our lives. It is of an utmost pertinence to understand modern demographic processes in order to meet many challenges regarding natural resource use as these challenges are directly connected with fresh water shortage, hunger and underfeeding, climate change, diseases, economic growth, energetics shortage, clashes and wars. Even though natural resources play an important role, it is the human resources that matter the most. The specificity and exceptionality of human resources make them more relevant than other resources and they are extremely pertinent for the economic growth of any given area. Investing in human resources is more effective than investing in any other resource because of the ability of self-renewal and growth. In addition, human resources may employ all their mental, physical, and other available potentials. Hence, special attention should be paid to demographic processes and other changes taking place in regard to population. The fast scientific-technological revolution transformed the relation between demographic processes and natural resources, i.e. natural resource management. Centralization and the introduction of the so-called agribusiness market approach based on new economic models resulted in massive increase of productivity and efficiency in natural resource use, which successfully met the needs of the growing population but also led to wealth accumulation. Nevertheless, the same process caused the vast decrease and degradation of arable soil and forests, over-usage of natural resources, and irreversible destruction of habitats. Humankind gradually entered into a vicious circle of demographic growth, urbanization, increased food demands and requests for natural resources on one side and the increasing degradation of these resources on the other side. Unsustainability of natural resource management based solely on agribusiness market principles (supranational or global framework, accumulation of private property or corporate wealth) is becoming more evident. The Republic of Srpska is currently employed in the final phase of demographic transition, which is conditioned by poor economic growth and tertiarization, inadequate use of natural resources, and favorable transportation-geographical position, which has already initiated biological disturbances. Given the population density and distribution, the Republic of Srpska is an extremely homogeneous area with pronounced regional and interregional disparities. One such unbalanced spatial population distribution has negative effects on natural resource use and the total socio-economic growth. Most areas are affected by depopulation. The situation is most alarming in undersized and mountain settlements and areas along the entity borderline. The negative demographic conditions are further complicated by the negative migration balance so a large-scale depopulation becomes an emerging problem. Negative demographic features resulting from the current socio-economic situation, historical factors, and geopolitical issues from the 1990s are typical of the Republic of Srpska. All these determinants clearly indicate the unbalanced concentration and the decrease in the number of population. Early 21st century is demographically challenging for the Republic of Srpska as the number of population decreases and birth rates are negative. We may infer that demographic resources of the Republic of Srpska are humble and insufficient in regard to potential use of main natural resources (arable soil, forests, hydropotential, and mineral ore). The renewal of demographic resources depends on the constantly decreasing birth rates and, unfortunately, increasing mortality rates. If we add negative tendencies of intensive population aging and emigration, we may infer that the future use of natural resources shall be a great challenge to the economic growth of the Republic of Srpska. Hence, a question remains how to most optimally use natural and demographic resources in order to achieve a more balanced socio-economic growth in the Republic of Srpska.

Because of concerns about environmental impacts and the growing demand for denim jeans, the textile sector must implement innovative strategies to improve sustainability. The present study investigated the advantages of using organic cotton rather than conventional cotton. A life cycle assessment approach was used to investigate the environmental effects of a pair of jeans in four distinct scenarios due to the excessive use of natural resources in the manufacturing of cotton, which is a necessary raw material for textiles. The other possibilities were selected based on a product's type of cotton, manufacturing technique and geographical location. The ReCiPe midpoint (H) approach was used to analyse the environmental impact categories of fossil resource scarcity (FRS), terrestrial ecotoxicity (TE), terrestrial acidification (TA) and global warming (GW). Considering only raw materials, organic cotton has achieved remarkable improvements in four impact categories –FRS (-24.34%), GW (-19.83%), TA (-11.31%) and TE (-36.45%) – relative to conventional cotton. When considering the entire life cycle of denim jeans, life cycle assessment results indicated that Scenario 2 had the lowest environmental impacts. Compared to conventional cotton, however, organic cotton has less of an environmental impact throughout the cotton-growing phase. Moreover, the use of an air-jet loom and ring spinning uses in Scenarios 3 and 4 results in the consumption of more energy. Thus, the best result for reducing environmental impacts derives from the use of organic cotton with conventional weaving and open-end spinning. Using organic cotton as a raw material during the production process greatly improves the life cycle of a pair of jeans.

The modern textile and clothing industry has a significant impact on the environment. The consumption of water, energy, raw materials and waste generation require a revision of the methods of training future specialists. The formation of students' skills in the rational use of natural resources is becoming an essential component of education. Clothing manufacturing is one of the areas where the fair use of materials can significantly reduce the burden on the environment. Teaching students how to use resources economically is the key to developing a responsible approach to production and consumption. The purpose of this article is to examine modern approaches to teaching students how to take care of natural resources in the garment industry and propose effective methods for their use and reuse. The transition to sustainable production requires new forms of training for future garment specialists in the field of environmental responsibility, therefore, educational institutions need to introduce courses on eco-friendly design, textile waste recycling technologies, closed-loop ecology and rational use of resources. Students will understand how important it is to take care of the environment and use innovative methods to minimize the impact of the garment industry. Companies focused on environmentally friendly production gain competitive advantages, ensuring sustainable growth and adaptation to new challenges. Otherwise, they risk facing rising prices for raw materials, increased consumer awareness of environmental issues, and lower prices for products that accumulate in landfills. When clothes go out of use, they can be given a second life by giving them to new owners, recycling materials, or turning them into other useful items. Experimental groups of students who completed this program reduced the amount of tissue waste by an average of one fifth of their previous consumption, and students showed great interest in using environmentally friendly materials. However, difficulties were also identified in the learning process. For example, many students initially experience resistance when working with recycled materials due to their visual and tactile properties. This requires additional motivational work and the introduction of design approaches that emphasize the aesthetic value of such materials. Reducing the negative impact of the fashion industry on nature requires a comprehensive approach at the global level. This includes the introduction of sustainable technologies, transparency of supply, environmentally friendly production and conscious consumption. It is important to form an understanding of environmental responsibility among future specialists, to give them the knowledge and practical skills to create fashion that does not harm the environment. The inclusion of the principles of rational use of natural resources in the educational process will allow students not only to create competitive products, but also to contribute to the sustainable development of the fashion industry. Teaching students how to take care of natural resources in the manufacture of clothing contributes to the formation of environmental responsibility and professional skills. Further research may be aimed at developing new educational programs and integrating digital technologies to improve learning efficiency.

The sustainable use of non-renewable natural resources is essential for ensuring economic development and preserving the environment for future generations. Non-renewable resources, such as metallic, non-metallic, and energy minerals, are the foundation of modern industry and the economy. However, their limited availability and the environmental impacts of their exploitation raise signifi cant concerns about sustainability. This paper explores approaches and strategies that can be applied to ensure the effi cient and responsible use of these resources. The integration of environmental standards into urban development planning and industrial production highlights the importance of minimizing negative environmental impacts. The concepts of the green agenda in planning, sustainable resource management, and technological innovation are analyzed as key factors for achieving sustainability. The paper also emphasizes the role of education and community awareness in promoting sustainable practices through a multidisciplinary approach that balances economic, social, and environmental aspects, thereby contributing to long-term sustainability. By implementing eff ective zoning, environmental impact assessments, resource management, and land rehabilitation, mineral resources can be utilized without compromising long-term ecological balance and social stability. Additionally, integrating legislative frameworks and policies into future planning can help protect the interests of local communities while supporting economic development based on the responsible use of natural resources.

Topicality. Current high socioeconomic (public) request for recreational and tourist services and the inadequate use of available natural resources in Ukraine as recreational make it necessary to find directions for diversification of their rational use for expanding recreational and tourist activities and related species.Aim and tasks. Purpose of the article is to determine the conceptual approaches to the diversification processes development in the use of natural resources around the territory of Kuyalnitsky estuary, that are aimed at revealing its potential and expansion of business activities of enterprises and districts in general.Research results. According to the analysis of financial and economic indicators of administrative units (Bilyaivskyi, Ivanivsky and Limansky districts), adjacent to the Kuyalnitsky estuary, and the aim, the authors conclude that the traditional use of natural resources in agriculture and industry does not provide the proper level of socio-economic development of the districts and they are not financially self-sufficient. Consequently, the economic activity in the Kuyalnitsky estuary basin is focused on agriculture and industrial production, but this territory diversification of the natural resource potential use in the direction of recreational and tourist activity as an alternative to existing types of production is required. The processes of diversification will consist in the production of environmentally friendly products and services to meet the needs of recreational activities, as recreational activity will contribute to increasing demand for them. To start diversification of economic activities types, which will provide synergistic effect and increase economic indicators of the development of areas around the Kuyalnitsky estuary is proposed. Among the areas of natural resources diversification of the estuary, it is proposed to consider the development of a network of sanatorium and resort establishments, enterprises of cosmetic products creation, as well as beauty salons with the use of the resource potential of the Kuyalnitsky estuary (brine, mud, salt, blue clay, phyto-preparations).Conclusions. The districts located around the Kuyalnitsky estuary have rich recreational natural resources, but do not use them fully in economic activity. In fact, there is only one sanatorium that uses mud and peloids of the estuary. The budgets of these districts do not cover their expenditures and receive subsidies from the regional budget, and the lack of proper implementation of the environmental legislation has led to the almost critical environmental situation of the Kuyalnitsky estuary. In order to improve the current situation, the authors propose to direct economic activities diversification processes of economic entities for the tourism development, in particular, rural, green, ecological, cognitive with the provision of medical services on the basis of unique mud of the estuary, taking into account ecosystem and polyfunctional approaches that will ensure the use , preservation and protection of a unique natural object.

There is a limited number of studies describing the situation and importance of current or potential usage of the local and indigenous traditional environmental knowledge in the region of Northern Nicaragua. To fill this gap, the author supported by a local team conducted the participative research in this rather neglected Central American region, concretely in the northern area of the aspiring Rio Coco Geopark. The purpose of this research was to identify the local and indigenous knowledge regarding the present and traditional use of natural resources including land use and to analyse the contribution and potential of the usage of this knowledge for the local development sustainability. The practical long-term impact of this research is expected mainly in the form of enhancement of the local geotourism sustainability. The research process itself was of the same importance as its results, especially the involvement of the local and indigenous people. In this participative research, young local and indigenous people obtained training and served as co-investigators who later interviewed representatives of the local households. The other field methods included life history of elders, discussions in the focal groups involving common people from local communities as well as the mapping and photo-documentation of the identified local and indigenous traditional environmental knowledge. The participative character of the research process not only facilitated the data collection and validation but also supported the revival of the community memory and revitalization of its cultural and natural identity. The research findings point out that the more distant and more dispersed are the local settlements the better conserved local and indigenous knowledge regarding the traditional land use and other use of natural resources is. Among the best-conserved local and indigenous traditional environmental knowledge in the northern area of the aspiring Rio Coco Geopark was the usage of the earth material and plants. The local indigenous people are not expressing and transmitting the spiritual dimension of their traditional environmental knowledge (sacred times or sites, rites, rituals or taboos regarding the traditional land use and other use of natural resources) anymore because they were experiencing a continuous repression realized by the dominant (colonial) society in the past. They are not accustomed to appreciating the aesthetic values of the landscape as do visitors, but they are open to share their authentic life with them. The majority of the identified traditional land use and the use of the other natural resources as well as related traditional environmental knowledge in the researched northern region of the aspiring Rio Coco Geopark seems to be more sustainable than the present land use practices and the use of natural resources generally for agriculture, medicine, constructions etc. The local communities should dedicate much more attention and efforts to conserve, transmit and use this local and indigenous traditional environmental knowledge to enhance the sustainability of their development as well as geotourism emerging in this part of the aspiring geopark.

Organic cotton relies on ecological processes and the use of natural resources to sustain the production system, unlike conventional cotton, mainly characterized by massive utilization of synthesis chemicals. In West Africa, where rural livelihoods are particularly vulnerable, organic cotton is expected to contribute not only to poverty reduction but also to strengthen households’ resilience. The objective of this study was to assess institutional and socioeconomic factors determining farmers’ decisions to adopt organic cotton. For this purpose, we applied a probit model on empirical data collected from producers of the Centre and the Northern parts of Benin. Overall, we found that organic cotton adoption is mainly determined by farmers’ socioeconomic characteristics, the physical distance between farm and house, and contact with extension and advisory services. Organic farming is more attractive to women compared to conventional farming. This because such type of cotton farming enables women to hold a separate cotton farm and thus increase their economic independence, whereas with the conventional system they depend mainly on the farm of the (male) head of the household. Older, less educated and low-income farmers who express environmental concern are more likely to adopt organic cotton. Subsequently, organic cotton should be considered as a prospective policy option to reach the poor and strengthen their livelihoods conditions while contributing to preserve the environment and natural resources. Furthermore, farmers who have their farm near home are more likely to adopt organic farming than those who have the farm far from their home. It also came out that organic farmers have more contacts with advisory and extension services. Finally, the study noted that there is still a need to enhance the extension system by: (1) exploring, designing, and upgrading innovative pedagogic tools such as videos and mobile phone technology to foster learning; and (2) strengthening organic farmer’s organizations and the linkage with agricultural research organizations for technology development.

The use of natural resources and the policy environment surrounding this use are informed by concepts derived from economic theory, extant technology, past uses, common law, statutory regulations, and descriptive ethics influenced by past and present social mores. As such, the uses of natural resources tend to reflect where society has been rather than where it is going. This is especially the case if we consider that existing laws and regulations controlling the allocation and utilisation of natural resources such as land, air, surface water, and groundwater are largely based on utilitarianism reflecting a worldview dating back to Greek antiquity. Given that utilitarianism and a worldview in which nature is perceived as immutable have become part of our legal foundation, technological changes now present ethical and economic problems that threaten part of this foundation. Within a market economy such as that of the United States, the legal environment regulating decisions regarding the use of natural resources contains contradictions that adversely affect the efficiency of allocative decision making. On the one hand, users of resources are urged to find the highest and best use of the resources and are supported by case law and legal precedent, while on the other, statutes based on alternative ethics increasingly prohibit certain uses of natural resources. Additionally, recent legislation, for example, the 1985 Food Security Act, is changing entitlement rules. Concurrently, legal doctrines such as public trust are challenging assumed private property rights. In this article I describe some of these ethical and economic problems while relating them to existing and emerging natural resources law and litigation. While doing so, I review the critical works of Jonas and Rawls. As opposed to utilitarians justifying their actions based on the intrinsic goodness or badness of the end(s) resulting from the action, Jonas and Rawls are ethical formalists seeking rules of right conduct that everyone performs as a matter of principle; see Taylor. In addition, I review the Public Trust Doctrine, and the manipulation of entitlement rules, as “tools” being used to address issues of environmental quality and resource utilisation. For example, see Calabresi and Melamed and Bromley.

BackgroundThe Brazilian Amazon is the world’s largest rainforest regions and plays a key role in biodiversity conservation as well as climate adaptation and mitigation. The government has created a network of protected areas (PAs) to ensure long-term conservation of the region. However, despite the importance of and positive advances in the establishment of PAs, natural resource depletion in the Brazilian Amazon is pervasive.MethodsWe evaluated a total of 4,243 official law enforcement records generated between 2010 and 2015 to understand the geographical distribution of the illegal use of resources in federal PAs in the Brazilian Amazon. We classified illegal activities into ten categories and used generalized additive models (GAMs) to evaluate the relationship between illegal use of natural resources inside PAs with management type, age of PAs, population density, and accessibility.ResultsWe found 27 types of illegal use of natural resources that were grouped into 10 categories of illegal activities. Most infractions were related to suppression and degradation of vegetation (37.40%), followed by illegal fishing (27.30%) and hunting activities (18.20%). The explanatory power of the GAMs was low for all categories of illegal activity, with a maximum explained variation of 41.2% for illegal activities as a whole, and a minimum of 14.6% for hunting activities.DiscussionThese findings demonstrate that even though PAs are fundamental for nature conservation in the Brazilian Amazon, the pressures and threats posed by human activities include a broad range of illegal uses of natural resources. Population density up to 50 km from a PA is a key variable, influencing illegal activities. These threats endanger long-term conservation and many efforts are still needed to maintain PAs that are large enough and sufficiently intact to maintain ecosystem functions and protect biodiversity.

The urgency of this article is to conduct a thorough analysis of the legal regulation of the right to receive public information about the state of use of natural resources in Ukraine, as well as to determine the peculiarities of access to such in-formation. The purpose of this article is to study the peculiarities of legal regulation of access and to receive information about the sustainable use of natural resources in Ukraine. Among the methods by which the study of this topic was con-ducted, one can distinguish: dialectical method, formalization method, legal method, formal-legal method, hermeneutical method, logical-legal method, sys-tematic, structural-functional method, axiomatical method, methods of induction and deduction, method of analysis and synthesis, etc. In the process of research the basic concepts, terms and phenomena, which are applied in the course of the given research, definition of the normative-legal base, which regulates the recep-tion of public information about the sustainable use of natural resources by the population, analysis of peculiarities of access to public information about the state of use of natural resources, were given; analysis of experience of regulation of the right to receive public information on the state of environment and use of natural resources in foreign countries and introduction of such experience in Ukrainian leg-islation. In the course of the research, author's definitions were formed, in particular, there are "public information", "environmental information", "right to access to public information about the use of natural resources", etc. The regulatory and legal framework for the regulation of access to public information was studied and the peculiarities of obtaining information about the state of use of natural re-sources in Ukraine were analysed; international experience of regulation of the rights of the population to receive public information has been studied. Forecasting the further development of the legal regulation of access to public information on the state of use of natural resources in Ukraine, it should be noted that the most expedient and effective way is to take into account the experience of regulation of this sphere in foreign countries. The practical significance of the research lies in de-veloping a strategy for improving the legal regulation of access to public infor-mation in Ukraine based on the obtained research results, in particular the use of experience of regulating access to public information in foreign countries.

The relevance of the stated topic is justified by a set of factors, and, above all, by the fact that an unscrupulous approach to the use of environmental resources brings irreparable social and economic harm. The ecological balance and stability of ecosystems is properly maintained by nature itself, but the emergence of the modern industrial era has upset the ecological balance through intensive industrialization, technological revolution, faster growth of vehicles, predatory exploitation of resources, unplanned urbanization, etc. The article aims to analyze the main problems of the economic mechanism of effective nature management and priorities of its functioning. The author reveals the main characteristics of the economic mechanism of nature management: the lack of effective incentives to reduce the negative impact on the environment, the rational use of natural resources and the use of resource- and energy-saving technologies, the lack of payments for emissions, discharges, waste disposal and use of natural resources to finance environmental protection activities and reproduction of renewable natural resources in the required scale; the mechanism of lending for environmental protection measures, tax benefits and price incentives for environmental activities is practically inactive. The main priorities in the development of such a mechanism are proposed: an ecologized system of preparation and decision-making in the field of nature management; cardinal restructuring of taxation; the need to include indicators of economic evaluation of natural resources in the system of industrial and economic relations in society.

The reform of local self-government and decentralization of power is one of the most successful among the initiatives initiated by the Verkhovna Rada of Ukraine. It allows for the formation of a significant, active local self-government institution, in accordance with the provisions of the European Charter of Local Self-Government. The purpose of the research is to study the prerequisites for the introduction of a specific type of fiscal state financial control (audit of efficiency) of decentralization for the effective use of national resources and the provision of democracy in the state. Methodology. The article used the following scientific methods: a systematic approach using methods of comparative analysis and synthesis, methods of the theory of making managerial decisions, generalizations and comparisons. Results. It is proved that the state financial control over the movement of funds of local selfgovernment is an important tool in modern conditions aimed at decentralization of state power in Ukraine. It is revealed that the state financial control of local budgets in the context of decentralization consists of the effective use of resources by the territorial bodies of executive power and local selfgovernment, as well as assessing the ability of the region to identify additional sources of formation and use of resources of local budgets. State financial control, through the introduction of an audit of the efficiency of use of resources of the local budget, makes it possible to make management decisions that contribute to the effectiveness of the activities of local governments. Practical meaning. State financial control is a problematic issue that requires immediate study and practical implementation. The process of formation and development of state internal and external financial control in the united territorial communities is particularly relevant. During 1994-2014, the Presidents of Ukraine created exclusively centralized management of national resources. The results of the analysis show that the functions of the Constitution of Ukraine and obligations to the European Charter of Local Self-Government are not fulfilled. State problems were not solved, but accumulated. Control and verification of the correctness of management activities will continue to play an important role in the conditions of the new public administration model, since the administration operating in these conditions, which focuses its activities on achieving economic efficiency, requires regular monitoring of the recognition of the effectiveness of decisions and the legality of their actions. Prospects for further research by the author concern the development of mechanisms for differentiating competences between all levels of government, along with the regulation of the functional powers of public authorities and local government, including regional and district councils, with the aim of preventing their duplication.

Purpose is to determine directions for improving the implementation of control and supervisory administrative procedures in the field of use and protection of natural resources. Methods – analysis, synthesis, comparative law, sociological. Results. It is established that setting effective limits on the use of natural resources should be one of the effective administrative and legal means of public administration; in case of their excess to economic entities, administrative and economic sanctions are applied, in particular, such as termination of activity of the enterprise. It is emphasized that the limitation of the use of natural resources is carried out with the aim of forming special environmental funds, as well as in order to stimulate the introduction of new technologies by economic entities that contribute to the reduction of pollution of natural resources (atmospheric air, water resources, soils). Based on the conducted research, the feasibility of optimization in Ukraine of the use of the limitation mechanism in the field of natural resources is substantiated, accompanied by a number of administrative problems, the solution of which is an absolute guarantee of improving the efficiency of human rights protection for a safe environment. Searching for ways to optimize public administration was done by developing and conducting a poll. In order to determine public opinion on the effectiveness of public management in the use of natural resources, as well as to develop optimal ways of optimizing this activity, we conducted a sociological survey (sample size is 321 persons). The poll was attended by citizens of Dnipropetrovsk, Zaporizhia and Kharkiv regions of Ukraine, that is, regions where a threatening ecological situation has developed and where the most environmentally-friendly enterprises are located. The subject of the study is defined as finding out the attitude of the population to the problem of efficiency of public management in the sphere of the use of natural resources and finding ways of its optimization. Conclusions. The results of the sociological survey confirmed the hypothesis that the majority of respondents determine the low efficiency of public participation in management decisions in the field of natural resources; in fact, its effectiveness, according to the population, is minimal. This is a confirmation of the existing existing practice of neglect on the part of public authorities and local self-government by the opinion of the population in adopting normative legal acts and actual leveling of the public opinion in the adoption of acts of public management of individual action. It is substantiated that one of the ways to increase the efficiency of the use of such administrative and legal means of public administration, as limiting pollution of natural resources, is to establish impossibility of prolonging the permit for pollution in case of non-implementation of measures for introduction of the latest technologies aimed at reducing the negative impact on the environment. In addition, it is advisable to introduce additional financing measures for economic entities in the case of the introduction of new treatment plants that reduce the negative impact on natural resources.

Purpose is to determine directions for improving the implementation of control and supervisory administrative procedures in the field of use and protection of natural resources. Methods – analysis, synthesis, comparative law, sociological. Results. It is established that setting effective limits on the use of natural resources should be one of the effective administrative and legal means of public administration; in case of their excess to economic entities, administrative and economic sanctions are applied, in particular, such as termination of activity of the enterprise. It is emphasized that the limitation of the use of natural resources is carried out with the aim of forming special environmental funds, as well as in order to stimulate the introduction of new technologies by economic entities that contribute to the reduction of pollution of natural resources (atmospheric air, water resources, soils). Based on the conducted research, the feasibility of optimization in Ukraine of the use of the limitation mechanism in the field of natural resources is substantiated, accompanied by a number of administrative problems, the solution of which is an absolute guarantee of improving the efficiency of human rights protection for a safe environment. Searching for ways to optimize public administration was done by developing and conducting a poll. In order to determine public opinion on the effectiveness of public management in the use of natural resources, as well as to develop optimal ways of optimizing this activity, we conducted a sociological survey (sample size is 321 persons). The poll was attended by citizens of Dnipropetrovsk, Zaporizhia and Kharkiv regions of Ukraine, that is, regions where a threatening ecological situation has developed and where the most environmentally-friendly enterprises are located. The subject of the study is defined as finding out the attitude of the population to the problem of efficiency of public management in the sphere of the use of natural resources and finding ways of its optimization. Conclusions. The results of the sociological survey confirmed the hypothesis that the majority of respondents determine the low efficiency of public participation in management decisions in the field of natural resources; in fact, its effectiveness, according to the population, is minimal. This is a confirmation of the existing existing practice of neglect on the part of public authorities and local self-government by the opinion of the population in adopting normative legal acts and actual leveling of the public opinion in the adoption of acts of public management of individual action. It is substantiated that one of the ways to increase the efficiency of the use of such administrative and legal means of public administration, as limiting pollution of natural resources, is to establish impossibility of prolonging the permit for pollution in case of non-implementation of measures for introduction of the latest technologies aimed at reducing the negative impact on the environment. In addition, it is advisable to introduce additional financing measures for economic entities in the case of the introduction of new treatment plants that reduce the negative impact on natural resources.