A Study on the Influence of Instagram on Business Development of Unorganised Netpreneurs Among Various Popular Social Media Platforms

Sibichan Thomas,S Rajendran

doi:10.47607/ijresm.2020.345

Abstract

Social networking sites have become a new tool in marketing. A large number of companies already use Instagram as a platform for marketing. Myriads of opportunities are waiting for retailers through social media networks. Instagram based platform provides retailers a new arena. Most of the netpreneurs are using Instagram for customer relations, and to introduce new brands to the customers. It has also been proved as one of the cost effective marketing method for retailers. Throughout the study and survey, it has been proved that about 90% of respondents agree that Instagram is one among the top social sites, that supports marketing. Most of the netpreneurs use different tactics in business, by putting offers and promotion. Instagram could be used as a better platform for the collaboration of different netpreneurs to handle the tasks. Though social media marketing is time consuming, by outsourcing netpreneurs can overcome the main hurdle in this marketing strategy.

Highlights

In the technically developed modern world, social networking marketing is growing at warp speed
Among all social networking sites, Instagram has become an important tool for marketing
The scope of this study aims at the influence of Instagram on business development of unorganized netpreneurs

Summary

Introduction

In the technically developed modern world, social networking marketing is growing at warp speed. With the increasing number of consumers hanging around the popular social networks, every business today needs to use social media channels as an important tool for marketing. Among all social networking sites, Instagram has become an important tool for marketing. The retailers can introduce their products and promise their brand to the consumers, using social network as a platform. Out of 100 numbers form above questions 80 percent respondents are planning to expand their business. Out of this 80 percent, 55 percent of the respondents are introducing new products in order to expand their business, 18.75 percent are trying to tie up with other netpreneurs, 26.25 percent are trying retail business while 20 percent are not willing to expand their business. As multiple opinions are available, Respondents are having different plans to expand their business

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