A Study on the Influence of Entrepreneurship Education on the Entrepreneurship Intention of Chinese University Students

Abstract

In recent years, college students have emerged as the main players in Chinese innovation and start-ups. Based on the TPB theory, this paper introduced the start-up education variables and established the influence model of start-up education for university students in China on the motivation of start-up. In this paper, a questionnaire containing five variables, including behavior attitude, subjective norms, perceived behavior control, entrepreneurship education and entrepreneurial intention, was investigated for students from six universities in Jilin Province, China, and statistical analysis was carried out using SPSS23.0. The study found that the entrepreneurship education of college students had the greatest impact on entrepreneurial intentions compared to the three elements of planned behavioral theory: behavioral attitudes, subjective norms and perceived behavioral control. This paper has a guiding significance in strengthening start-up education in universities. This study was conducted only for students from six universities in Jilin Province, China, and the scope of the study needs to be expanded throughout China in order to generalize the research results.