Abstract
Tourism has an important role in global economic development because it contributes through foreign exchange earnings, employment, transactions of goods and services. One sector that is the focus of development in various countries is the tourism sector. This also creates challenges for the tourism business industry to be able to develop the advantages of tourist destinations to the maximum. A good understanding of tourist behavior is important in the tourism development process. In this case, destination image can be used as a predictor of tourist behavior both before and after visiting a destination. This study aims to analyze and explain the influence of destination Images on customer value, tourist satisfaction and tourist behavioral intentions.
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