Abstract
Under the background of deep integration of culture and tourism, museum tourism activities have developed rapidly. This study analyzes the order of tourists' focus and their views and attitudes toward various aspects of the focusing points when carrying out museum tourism activities, by analyzing the Word Cloud figure and the topic figure that generated by NVivo. Data abstracted from TripAdvisor’s tourist reviews on 14 museums in Beijing for the past 5 years. According to the results of the analysis, suggestions are put forward to improve the facilities, environment and service level of the museum. Hope to provide a perspective and reference for the study of museum tourism.
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