Abstract
The popularization of smart devices and SNS as a new communication way promotes positive changes such as the user’s participation in the communication with others and the knowledge sharing. Meanwhile, it also facilitates negative social problems such as the formation of unexpected social relations, the intrusion of privacy, the cyber violence and the polarization of communication. These negative changes go toward a new viewpoint that the excessive SNS use may cause the SNS user’s fatigue. The purpose of this study is to invest how the SNS use motives and use patterns influence on the SNS user’s fatigue and ambivalent attitude. Therefore this study intended to develop a model about the SNS user’s social stress and ambivalent attitude influencing on the continual SNS use, and will empirically research this model in future studies.
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