Abstract
Despite the rising interests in the use of big data analytics (BDA), it is unclear whether the use of BDA is beneficial to product innovation. Building on the Resource-Based View, this study aims to examine the relationship between BDA and product innovation performance. Conducting survey from 163 firms, this study provides compelling evidence indicating that the use of BDA has a significant positive impact on firms’ product innovation. This study discusses theoretical implications for advancing BDA research and suggests actionable steps for managers to get benefits from using BDA.
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