Abstract
The purpose of this study is to investigate and evaluate the characteristics of information consumption between rural and urban residents. In this study, the data were collected through a survey and in-depth interview consisting of 121 information consumption questions for the residents of 15 cities and rural areas located in Jilin Province, China, and 985 effective responses were analyzed using SPSS 23.0. Analysis of information consumption characteristics by age, type of household and gender for urban and rural residents showed that there was a large interaction between age and gender, age and type of household, type of household and gender. This study can contribute to narrowing the information service gap between urban and rural residents and utilizing the potential of information consumption. The study is limited to analyzing only residents of Jilin Province in China and needs to expand the scope of future investigations.
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