A Study on the Correlations among Elder Volunteers’ Participation Motivation, Happiness, and Intention of Continuous Participation

Abstract

Elder retirement volunteers, as the major manpower source of various organizations, not only present rich experiences and abundant working hours, maintain traditional rules, and cherish service opportunities, but also enjoy playing altruistic roles. For this reason, understanding elder volunteers’ participation motivation and enhancing the job satisfaction to promote the intention of continuous service could avoid the loss of elder volunteers. Aiming at elder volunteers of Fujian Volunteers Association, total 300 copies of questionnaire are distributed for this study and total 226 valid copies are retrieved, with the retrieval rate 75%. The research results reveal significant positive effects of participation motivation on happiness, happiness on intention of continuous participation, and participation motivation on intention of continuous participation. According to the results, suggestions are proposed in this study, expecting to encourage and maintain elder retirees’ continuous service by the participation motivation and the enhancement of volunteer happiness to further promote the service efficiency of organizations, under current manpower shortage.