A Study on the Correlation Between Chinese Youth's Use of Internet Social Media and the Formation of Polarization Bias Cognition: Taking Contradictory Gender Bias as an Example

Abstract

The phenomenon of group polarization caused by modern online social media is becoming increasingly severe, such as gender conflicts, increased intergenerational misunderstandings, extreme fixed cognition leading to online violence, etc. This work takes the phenomenon of contradictory gender bias as an example, discusses and designs experimental ideas to explore the correlation and impact of social media usage frequency on the phenomenon of contradictory gender bias, Through a questionnaire survey, 188 men and women aged 18-40 were surveyed on their social media usage habits and the degree of conflicting gender biases. Quantitative analysis and testing were conducted to determine the correlation between the frequency of social media usage and the degree of gender biases. The conclusion was drawn that internet social media filters fixed audience groups through big data, forming a fixed atmosphere of group public opinion. The characteristics of social media groups lead to group polarization, and obvious opposition leads to conflicts, Conflict also intensifies and forms solidified extreme radical biases and perceptions among groups. This study analyzes the common issues of group bias cognition and conflict opposition in internet social media from the perspective of social psychology, providing a comprehensive thinking model and experimental direction.