A Study on the Construction of City Image under the Concept of "People's City" -- Taking the Image of Shanghai in Film and Television Dramas as an Example

Abstract

This paper takes the concept of "People's City" as the background to explore the importance of urban image in the construction process, and takes the image of Shanghai in recent films and TV dramas as an example for research. By analyzing the way Shanghai's image is portrayed in film and television dramas, the presentation of urban landscapes, and the display of people's lives, the impact and role of the people's urban concept on the construction of urban image are revealed. With the changes and development of the times, the urban image and public image of Shanghai in film and television works are constantly changing The image of Shanghai in film and television dramas presents the bustling, diverse, and modern characteristics of the city, while also showcasing the living scenes and emotional experiences of the people. This image construction helps to enhance the city's visibility, attractiveness, and image value, and is of great significance for the development and promotion of the city.