A Study on the Color of Alibrihe's Character in Coco Animation

Abstract

The family-oriented animation film Coco is the best animation work of all time, receiving rave reviews from audiences and critics for its universal themes that people across the world, beyond Mexico and Latin America, can sympathize with. In the play, Alibrije occupies the largest proportion in the Coco animation after the skeleton character, and is not a simple aesthetic device in the movie, but a traditional Mexican art. While he is very famous in the West, Alibrije's existence is still unfamiliar in the East. Therefore, the purpose of this study was to help refer to the color scheme of animation characters by studying the country's cultural colors through color image research in Mexico and applying this to the analysis of Alibrije's characters. The extracted colors were derived using the color analysis program provided by the KSCA Korean Standard Color Analysis Institute for Technology and Standards, and the research results are as follows. The common characteristic of the colors derived from Miguel's Dante, Mama Imelda's Pepita, Ernesto de la Cruz's Chihuahua, and Frida Kahlo's Monkey is red (R). Blue (B), orange (YR), and light green (GY) colors were used repeatedly as main colors, which matched Mexico's traditional colors. It was confirmed that the symbolic meaning of Mexico's traditional colors was projected onto the Alibrije character to make it lively and stand out, and that the characteristics of the character design were highlighted by mainly using harmonious and contrasting colors. In addition to existing analysis, as color media develops, 4D movies that can express fluorescent light, a special effect, and can be enjoyed by all five senses in addition to audiovisual are becoming popular, so research on 3D color design should be conducted.