A Study on the Color Arrangement of Personal Color & Beauty and Fashion

Abstract

Recently, there is a growing tendency to decide and purchase cosmetic colors according to individual skin color or to style appearance images. However, there is a possibility of misdiagnosis and accuracy of personal color diagnosis, and after personal color diagnosis, how to match and wear colors according to TPO is becoming a more important issue. This is because it is actually difficult to do things like this unless you are an expert in personal color image consulting. Therefore, in this study, after personal color diagnosis, a color matching program is developed to help consumers find a product that goes well with their skin color, and to contribute to the development of the beauty and fashion industries by utilizing this program. This study was conducted between August and December 2022. The subjects of the study were randomly selected 4 women who were sensitive to beauty and fashion and interested in personal color, and voluntarily consented to the study. For an in-depth study of the psychology of personal color and the difficulty of color selection after diagnosis, a questionnaire method and a qualitative research method based on interviews were mixed and used. After analyzing the skin color of the research subjects and diagnosing the personal color, a total of 12 products were proposed with a design that applied a beauty/fashion color matching program suitable for the skin color of the four seasons such as spring, summer, autumn, and winter according to the personal color system.