A Study on the Causal Relationships between Aesthetician’s Psychological Characteristics and Performance: Moderate Effects of NCS Based Job Competencies

Abstract

The purpose of this study is to investigate the causal relationships between an aesthetician’s social and psychological variables and organizational performance. Furthermore, it also re-constructs the aesthetician’s professional job competencies based on National Competency Standards(NCS) and SERVQUAL model. Three hundred and two questionnaires were collected from 20 female aestheticians, and 201 questionnaires were used for the empirical analysis of this study. The results of the study were as follows. First, all psychological characteristics such as Sense of Calling, Self-efficacy, Job Commitment, and Customer Orientation had significant causal relationships between them. Second, Customer Orientation had a positive effect on organizational performance. Third, Self-efficacy, Job Commitment, and Customer Orientation had a partial mediate effect between other variables. Lastly, skillfulness, which was composed of one of the sub constructs in professional job competency, was the only moderating variable between customer orientation and organizational performance. This results of this study had some implications for practitioners.