Abstract
The MBA education has begun in America and now it has become mature after nearly one hundred years’ development. Although China’s MBA merely has a history of 17 years, it has already gained great achievements. In 1991, 9 universities in China had MBA program and 86 students enrolled in. In 2007, the two numbers were 127 and 59,776 respectively. The law of things’ development is to progress in a wave style and to rise in a spiral way. China’s MBA education is not an exception. In 2002, the enrolling number was 67,506, being the highest ever. In 2003 and 2004, the number decreased heavily, respectively reducing 16 percent and 13 percent. From 2005 to 2007, the number increased with a rate of 9 percent, 3 percent, and 6 percent respectively. The development of MBA in China’s universities has experienced a process of taking reference, exploring, developing, and regulating. In the aspects of teaching materials and methods, it chiefly takes references from experiences of universities in developed countries, such as America. In the aspects of enrollment and popularization, it makes a series of effective explorations based on China’s practical situation and others’ experiences. The application of STP marketing strategy exerts an extremely important driving effect on the development of China’s MBA program.
Highlights
The MBA education has begun in America and it has become mature after nearly one hundred years’ development
The school of management in Europe and Australia suffers from similar situation
In 2004, the expense of MBA in Harvard Business School rose to 39,000 dollars per year
Summary
Since 2002, applicants for the school of business in North America have been reducing significantly. The decreasing rate has even reached 50 percent. The school of management in Europe and Australia suffers from similar situation. Full-time students are reducing but part-time students increasing. The expense in top business school has risen 55 percent during past six years. The average expense reached 33,774 dollars each year. In 2004, the expense of MBA in Harvard Business School rose to 39,000 dollars per year. The applicants were reducing by 16 percent comparing with that in 2003. 1.2 Main reasons for the reduction of applicants (1) Structure of population: the population of people between 25 and 34 years old decreases by 5 percent or so;
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