Abstract
Cloud computing technology is a new buzzword in the IT industry and expecting a new for coming world. It is a style of computing which is having dynamically scalable virtualized resources provided as a service over the Internet. It reduces the time required to procure heavy resources and boot new server instances in minutes, allowing one to quickly scale capacity, both up and down, as ones requirement changes. With the rise of a ubiquitous provision of computing resources over the past years, cloud computing has been established as a prominent research topic. Many researchers, however, focus exclusively on the technical aspects of cloud computing, thereby neglecting the business opportunities and potentials cloud computing can offer. Enabled through this technology, new market players and business value networks arise and break up the traditional value chain of service provision. The focus of this paper lies on the real business aspects of cloud computing.
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