Abstract
Online spending behavior refers to the various ways consumers purchase goods and services over the Internet. This phenomenon has shown remarkable growth, with significant social and economic impacts, particularly among younger demographics. Online shopping has become integral to daily life, especially for college students who often seek convenience and variety in their purchasing decisions. This study specifically investigates the online spending behaviour of postgraduate students at Bharathiar University, aiming to gain insights into their shopping preferences and expenditure patterns. A proportionate random sampling method was employed, gathering 75 samples from the Arts and Science departments to ensure a representative overview of the student population. Descriptive statistics and the chi-square method were utilized for data analysis. The findings reveal that the frequency of online purchases is a key factor influencing spending behavior. Students predominantly purchase dresses and gadgets, indicating a preference for fashion and technology. On average, students reported spending approximately Rs. 4,074.59 over a semester, which spans six months. This study highlights the growing trend of online shopping among postgraduate students, showcasing their adaptability to digital marketplaces and the importance of understanding their spending habits for businesses targeting this demographic. KEYWORDS: Spending Behaviour, Bharathiar University, Online Shopping, postgraduate students, digital marketplace
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