Abstract
Most of the tourism products were sold by middlemen travel agencies. There is a very complex relationship between travel agencies and stakeholders. The phenomena including zero fee, debt fee and guides cheating are mess as cluster, which greatly damage the interests of consumers and destroy the image of the industry and market reputation. This thesis aims to analyze the root causes of travel agencies’ interest demands and the game of chaos that is the low threshold set by tourism agencies, the error location in tour guide career, un-standard tourist products, and so on. And then it explores practical solutions and technical methods: 1) taking more specializers and professionals in tour guides; 2) making the unemployment relationship between tourism agencies and tour guides; and 3) setting up the standardization in tourist products, and so on.
Highlights
We can always know the negative messages from media such as zero fee, debt fee, ripping off, jilting groups, and so on
On Apr. 8th, 2011, after an article, named Tour Guide Left behind Tourists Shopping Rake Allocation Table: Silk Quilt’s Commission is 200 yuan, was crazy preached on the internet, the whole society focused on tourism industry [3]
Why do travel agencies’ operation and service fall into these “shackles”? Why are the interest game conflictions among travel agencies, tour guides, tourists, tourist shops, tourism travel companies and scenic spots so strong? And we can even marvel at how could the tourism industry which should have been a happy industry in an embarrassing situation now? Why does the tour guide profession which should be honest fall into such a deep abyss? This cannot but make us rethink profoundly!
Summary
We can always know the negative messages from media such as zero fee, debt fee, ripping off, jilting groups, and so on. In 2006, a tour guide named Jingmin Wu attracted lots of attentions for publishing a book, Call Me How Not To Kill You, unveiling the “Unspoken Rules” [1], which were reported one after another by CCTV’s three flagship programs, One On One, Legal Report, and Tell It Like It Is [2]. On Apr. 8th, 2011, after an article, named Tour Guide Left behind Tourists Shopping Rake Allocation Table: Silk Quilt’s Commission is 200 yuan, was crazy preached on the internet, the whole society focused on tourism industry [3]. All of the tourism experts know the hidden facts, but travel agencies still run business basically by the “Unspoken Rules”. Why do travel agencies’ operation and service fall into these “shackles”? Why are the interest game conflictions among travel agencies, tour guides, tourists, tourist shops, tourism travel companies and scenic spots so strong? Why do travel agencies’ operation and service fall into these “shackles”? Why are the interest game conflictions among travel agencies, tour guides, tourists, tourist shops, tourism travel companies and scenic spots so strong? And we can even marvel at how could the tourism industry which should have been a happy industry in an embarrassing situation now? Why does the tour guide profession which should be honest fall into such a deep abyss? This cannot but make us rethink profoundly!
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