Abstract
A generation of millennials is rewriting the rules of the investment and Fintech industry. In contrast to the past when they played a relatively passive role, they now are leading some of the hottest trends in the industry. Today, it is the millennials who are driving many hot investment industries. For example, Robin hood a company founded by millennials, has disrupted the stock market and investment industry. The Federal Reserve's expansionary policies during the Covid-19 pandemic resulted in significant gains in cryptocurrencies and other assets. The Federal Bank responded to the trend of inflation and deflation by lowering interest rates and implementing a quantitative easing programme that pushed its balance sheet to over $8.5 trillion. This, in turn, led many millennials to seek alternative assets that offered better returns than cash. Cryptocurrencies have emerged as one of the most popular assets among millennials.
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