A Study on Patent Strategy of Enterprises in Wuhan Based on Smiling Curve Theory

Abstract

Based on the analysis of patent protection and strategy of enterprises in Wuhan, this paper, adopting approaches like literature reviewing, diagrammatic presentation and logical reasoning as well as the Smiling Curve theory, reveals that patent strategy is a part of holistic enterprise strategy. This paper also indicates that patent, as the specific resource of enterprises, its strategical planning and implementing plays practical significance in leading enterprises moving to the high value-added sections. Thus, the patent strategies are put forward accordingly including self-owned core patent strategy, paid-transfer patent strategy, patent-purchasing strategy, cross licensing patent strategy,etc. This paper suggests that, driven by patent strategy, more values could be made through transforming to the two ends of the smiling curve, promoting the bottom and right part of the curve and the whole moving upwards so as to create high additional value.