Abstract
This paper investigates different types of leadership found in foreign coaches in charge of the Korean national soccer team. To that end, news articles published during the tenure of those coaches were crawled for analysis. The analysis highlighted the following results. First, successful sports leaders showed their own specific types of leadership. Second, failed sports leaders showed specific types of leadership. The findings have the following implications. The leadership established based on the analysis results have practical implications in that they suggest the types of effectiveness leadership that are required of sports leaders in managing and leading athletes whilst generating tangible results and performance.
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