Abstract

Khadi is a thread, which connects both the ancient and new era. Khaddar was the previously known name for khadi stuffs. It significantly cares about the rural artisans to earn their source of revenue; khadi immerges as a fashion material, leading Indian designers like Sabyasachi and the young designer’s fashion shows forcing fashion world to take serious note of it in India as well as abroad. Therefore, paper attempt has been made to discover the awareness about khadi among college youth. A small survey was conducted in the college where the students wear khadi cloths and the reviews they gave regarding the style, quality, on price they purchase, and even as a status symbol and the khadi shop sponsored by KVIC in the Banasthali University itself is being analyzed in this study. From the responses that are received from survey, it was observed that khadi can no more be neglected and it is soon becoming a fashion symbol.

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