Abstract
This study deals with the cognizance of investors towards various investment channels. The study is point out different types of factors influence the investment pattern. Area of the study kuzhalmannam panchayath in palakkad district and take 120 samples. Subscribers deposit in different investment channel, it leads to increase in personnel income, and also helpful to contribute the growth of economic development. Investing attitude of subscribers help companies to collect their capital. Indian subscribers are much conscious about risk and return of the investment.
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