Abstract
Deployment of ICT has been changing the way companies in every industry conduct their business. The most impacted is the marketing department. Marketers need to constantly study the market and the rapid changes in technology to continue satisfying the new-age customers. These customers have access to multiple sources of information due to increased usage of ICT. The present study analyses the evolution of Indian tourism industry, focusing on its marketing strategies over the years. The author reviews various sources to study the disruption caused by deployment of ICT in the marketing strategies used by the industry. Tourism industry is a combination of various interrelated industries, such as food industry, transport industry, hotel industry, etc. It was found that the information and communication technologies have revived the Indian tourism industry like never before. The impact can be noted in the form of price competition, changes in consumer behaviour, demand for customization, reduced barriers to entry and increased bargaining power of buyers.
Highlights
IntroductionTourism industry is a combination of various interrelated industries, such as food industry, transport industry, hotel industry, etc
Shanker (2008) defines ICT as “ICT is a broad terminology referring to multiple communication technologies which range from simple and complex namely Cell Phone applications (SMS), Digital Cameras, Internet, Wireless (Wi-Fi and WiMAN), VOIP, GPS, GIS, Convergence, Digital radio”.Http://www.granthaalayah.com ©International Journal of Research - GRANTHAALAYAH [382][Ansari et al, Vol.5 (Iss.5): May, 2017]ISSN- 2350-0530(O), ISSN- 2394-3629(P)ICV (Index Copernicus Value) 2015: 71.21IF: 4.321 (CosmosImpactFactor), 2.532 (I2OR)Tourism industry is a combination of various interrelated industries, such as food industry, transport industry, hotel industry, etc
The dusk of twentieth century saw the industry of tourism as an economic activity with immense potential for overall development of the locale by generating employment, earning foreign exchange, improving infrastructure facilities, aiding regional development, enhancing environment and preserving cultural edifices, thereby facilitating overall development of the economy, but having only low entrance barriers when compared to other industries
Summary
Tourism industry is a combination of various interrelated industries, such as food industry, transport industry, hotel industry, etc. The business is considered to be complicate as it involves multiple socio-economic activities like attracting people to a destination, providing transport services, housing, food entertainment etc. The dusk of twentieth century saw the industry of tourism as an economic activity with immense potential for overall development of the locale by generating employment, earning foreign exchange, improving infrastructure facilities, aiding regional development, enhancing environment and preserving cultural edifices, thereby facilitating overall development of the economy, but having only low entrance barriers when compared to other industries. Shanker (2008) suggested that, the core product of tourism industry is physical service, it is largely an information product. The tourism industry would flourish with efficient information and communication technologies
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
