A STUDY ON “IMPACT OF EMPOWERMENT OF WOMEN EMPLOYEES ON ORGANIZATIONAL PERFORMANCE”AT VENKATESHWARA CLOTHING COMPANY (A UNIT OF GOKULDAS EXPORT) YALAHANKA, BANGALORE.

Abstract

Women’s empowerment and improved organizational reputation. As the company promotes gender diversity and inclusivity, it resonates positively with customers, investors, and stakeholders, boosting the company's brand image and customer loyalty. Empowering women employees within the company has resulted in enhanced overall performance. Through a grouping of qualitative and quantitative research methods, it is evident that fostering an environment of gender equality and empowerment has led to numerous positive outcomes. We have collected data using questionnaire in Google form and we used 5 scale likert scale. Based on the data we analyzed using software called SPSS software and we used null and alternative hypothesis based on result. Based on the result we prepared findings and suggestions for the findings. Problem-solving Furthermore, their enhanced representation in leadership positions has created role models that inspire and motivate both women and men in the business. Based on the Empowerment initiatives such as leadership training, skill development, flexible work arrangements, and inclusive policies have contributed to higher employee morale, job satisfaction, and commitment. KEYWORDS: Women Empowerment And Organizational Performance, Employees Satisfaction, Employees performance.