Abstract
The term financial literacy consists of financial knowledge, skills, and understanding of financial concepts for individuals. It improves the wealth maximization of young individuals and it helps to achieve financial independence. In general, various studies conducted to analyze the financial literacy of individuals in Chennai city. This Research study focuses on identifying the financial literacy of the stock market of an individual in Chennai city. The sample frame of the study analysis the literacy of young individual in Chennai city. It aims to identify the financial literacy level of youngsters in the financial decision of the stock market through a questionnaire, convenience, and snowball sampling method used for data collection. Identifies demographic factors like Age, Gender, and Education qualification which impact the level of financial literacy. It also finds out that knowledge and individual attitude towards the stock market. The study helps to provide a piece of adequate information and strategies for the improvement of the financial literacy of youngsters in Chennai city.
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