Abstract
Stock market investments have become a typical occurrence for all people today. The development of the country's stock markets has a significant impact on the growth of the national economy. Global financial market developments have opened up a wide range of markets and investment opportunities for investors. Making investment decisions is a difficult undertaking that requires extensive analysis. Research has been conducted to identify the variables affecting investors' preferences and investment choices. Through the use of a structured questionnaire, primary data is acquired. The study included 107 respondents as its sample size. Data was analysed in this study using percentages, chi square, and Anova. It has been discovered that economic factors such as currency strength and legal considerations have an impact on investment choices.
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