A Study on Customer Attitude towards Usage of Plastic Money in Sivakasi

Abstract

The current study makes an attempt to know the customer attitude towards usage of plastic money. Technology has drastically changed all the sectors including the financial sector, and the transactions in the banking system have also undergone a remarkable change. The traditional concept of payment through cash is replaced by the credit cards or the debit cards called ‘plastic money’ that people are using to draw money or to make purchases. This exacting research focuses on the opinion about the acceptance of plastic money, its usability and affordability while they are making an impact on its preference of use in Sivakasi. Data have been collected from 100 respondents using a structured questionnaire covering students, government employees, private organization employees and businessman. It is found that most of the respondents are using plastic money usually for shopping and online purchases and also for purchasing expensive products. It was found that customers prefer plastic money over paper money and the major benefit that the card provides to the customers is the convenience and accessibility. The major problem according to them is the bigger transactional costs and redundant formalities to acquire the cards from the financial institutions. They felt that the future of plastic money is vivid.