Abstract
This paper takes Sichuan-Tibet Line cyclists as the research object, and adopts the methods of literature review, field investigation and questionnaire investigation to study the current situation of Sichuan-Tibet Line cyclists. Research results: Most of them are men, while women are on the rise. The age structure is jujube pit-shaped, with young people aged 18-25 accounting for the majority. It is widely sourced from east and southwest China, and other regions also account for a certain proportion. There are many students, and college and undergraduate education is the main body. The income is in the middle and upper levels, and the income is stable. They decided to ride with a variety of motives, traveling with friends, and most of them chose to ride from July to August. The Sichuan-Tibet Line is characterized by large ups and downs, poor road conditions, complicated and changeable weather and frequent geological disasters. It has a long riding distance, few people along the way, few supply points, few cycling events, and the government does not attach great importance to it. The purpose of this paper is to improve the influence of Sichuan-Tibet Line, bring sports tourism benefits along the Sichuan-Tibet Line, and realize the win-win policy of “sports + tourism”
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