Abstract
ABSTRACT: In this study consumption and consumer preference of halal meat among Pakistani community in South Korea is assessed. The study examined consumption and consumer perception for different meat types. Primary data were collected with the aid of questionnaire and 423 customers analyzed using descriptive statistics and multinomial logit regression. Results indicated that chicken was the most preferred meat (38.3%), followed by mutton (25.5%), fish (24.3%) and beef (7.3%). The result of the paper explores that majority of the respondents were male (62.9%) with the age bracket of 30-40 (51.4%). The results also revealed that marital status, age, price, meat quality, taste-flavor, level of religiosity, product packaging, nutrition value, sensorial characteristics (taste, smell, odor, and color) and halal certification are significant with consumer satisfaction for different meat types. The study clearly revealed the preference of halal meat types among the Pakistani respondents community in South Korea.
Published Version
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