Abstract
The purpose of the paper is to study the consumer buying behaviour towards car. 100 samples were taken from Surat city, Gujarat. Both Primary and secondary data were used in research. One sample t-test and frequency analysis was used as data analysis statistical tools. Most of people prefer Audi, BMW and Hyundai. People consider price of car, fuel consumption, safety and maintenance as the most important factor to purchase car. The finding may be used to marketers to design marketing strategy for cars.
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