Abstract
since 2006, China's online game industry, there have been some new development trends and business models. In this paper, an analysis of the new online games, such as “Happy Farm”, “Journey” and “Tianxia II” and so on. Discusses the current trends of China's online games, and China's current development of online games trends are mainly followed by: China's online game competition has become increasingly fierce, Large-scale enterprises' advantage of the company's market share is no longer obvious; online games fee free business model has gradually become the mainstream model of the network game operators, relying on props model is increasingly becoming a liberal model of the profitability of online games; pay attention to the different needs of the major games and game developers will be the successful experience of the key factors. In our research-based, we put forward China's online games business development strategies and recommendations: Online games operators and the national industry associations should establish an active partnership, to draw up industry standards, relevant laws, regulations, to improve the industry operating environment; together to promote “healthy online games” to strengthen the industrial chain of cooperation between the relevant enterprises and establish a customer-oriented game development mechanism.
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