Abstract

PurposeTo present a research model attempting to build an innovative common gateway complaint with Rosettanet Standards for the secure message exchange between electronic businesses under this age of internet economy. The use of Rosettanet Standards is to achieve the effectiveness and efficiency of message exchange and consequently gain mutual benefits by means of agile response for cross‐organizational co‐operation.Design/methodology/approachThe common service gateway is modeled by taking the advantages of transmission comply with the standard model specified by RosettaNet among business trading partners involved in supply chain system. A prototyping system compliant with the model presented is built and installed as a gateway interface of digital firms and seamlessly integrate to the firm's backend information system to conduct the message exchange with its business trading partners. The prototype is also implemented to prove the feasibility and effectiveness of this proposal of innovative model.FindingsThrough the practical experiment, the service model provided can really assist the firms using this service gateway to conduct its peer trading partners with having same gateway installed may streamline their flow of business data and create a higher value of supply chain between them in terms of communication and operation costs.Research limitations/implicationsMore experiments and trials of the prototyping system need to be conducted in different test cases in order to make a concrete conclusion of this paper.Practical implicationsThe adoption of international standard model is easier to implement a supply chain system and the business value is also can be achieved if the electronic data exchange is carried over the internet.Originality/valueThe system model presented in this paper can be a valuable reference for further similar development to build an electronic business to achieve the low cost, high efficiency, high security message exchange for digital firms at this internet era.

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