A Study on Behavioral Intention of Sharp (#) Mail Potential Users Focused on Non-Repudiation Function

Abstract

As a rapid change has taken place around 2010 in existing media, they have expanded into smart media through next-generation networking by adopting reinforced computing functions and platforms. Such a timely, new emerging paradigm has brought out new technology and service in the field of electronic document. Out of the electronic document systems, a new emerging one that is valid is Sharp(#) Mail, which is different from existing e-mail systems. As explosive growth is expected in Sharp(#) Mail since 2013, many providers have started their business with Sharp(#) Mail solution and service, which, however, is low in the practical use of them, contrary to expectations in Sharp(#) Mail. This study herein aims to provide data and implications in which theories can be used in business by drawing a conclusion that can invigorate Sharp(#) Mail from a theoretical perspective through analysis on individual-targeted acceptance factor for individuals' Sharp(#) Mail. Unified Theory of Acceptance and Use of Technology (UTAUT) was conducted for the study, which has much used in the research on users’ acceptance factor recently. For the subject of study, data were collected through the questionnaire survey developed to measure the use intention targeted for potential users who have an intention to use Sharp(#) Mail, research models and hypotheses were developed by using the PLS Path Modeling Approach to verify research hypotheses, and statistical analysis was conducted by using SMART PLS 2.0 analysis tool. Results derived from the study are as follows. Measurement results analyzed that as suggested in UTAUT, performance expectancy and social influence were a positive effect on potential users' use intension of Sharp(#) Mail. However, contrary to what is suggested in UTAUT, effort expectancy factor was analyzed as the outcome dismissed on significant effect relation with the use intention of Sharp(#) Mail users. As suggested in analysis results, this indicates that there is no significant effect of individuals' effort expectancy factor in that Sharp(#) Mail is a business-based solution used in a policy-wise, business-wise manner.