Abstract
<p class="NewNew">As the rapid development of domestic economy, the new situation springs up like mushrooms in Qingdao fitness market, the study takes the most representative 10 fitness clubs as the main objects, relying on interview methods, questionnaire ways etc. to analyze the problems of product services and managements, price positions, the siting of the fitness clubs, marketing tools and other factors. We deeply discussed the existing problems of the currentQingdaocommercial fitness clubs markets, and presented more reasonable marketing strategies in order to promote the development ofQingdaofitness clubs.</p>
Highlights
Management ActualityA unified statement said that there are about 30 gymnasiums reached a certain scale in Shibei district, Qingdao City, some other gyms such as small scale Taekwondo Gymnasiums and fitness centers are not included
As the rapid development of domestic economy, the new situation springs up like mushrooms in Qingdao fitness market, the study takes the most representative 10 fitness clubs as the main objects, relying on interview methods, questionnaire ways etc. to analyze the problems of product services and managements, price positions, the siting of the fitness clubs, marketing tools and other factors
Many Qingdao fitness clubs always commit a mistake in business process is blind depreciation, which give rise to the price war become increasingly fierce in fitness market
Summary
A unified statement said that there are about 30 gymnasiums reached a certain scale in Shibei district, Qingdao City, some other gyms such as small scale Taekwondo Gymnasiums and fitness centers are not included. The items and time are fixed, shower equipment is available The cost of these clubs will be [50-150] RMB per month, annual card may be [400-750] RMB. D) The gyms with poor conditions usually have only one room, one stereo equipment, 1-2 inductors, some dumbbells and barbells They are set up at the street, people spend about [20-50] RMB per month can go have a fitness time, the annual card certainly cannot be expensive, 100-350 RMB will help you to have a full year time to exercise. Based on the survey of the VIPs’ occupational information on Qingdao fitness clubs, the current VIPs in fitness clubs are based on company employees, freelancers, and enterprise administrators These three kinds of people occupied more than 60%. The status of fitness groups is gradually becoming top, middle and low-grade can coexist instead of only high and mid-grade people
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