A Study of the Digital Communication Strateties of Shaanxi Red Culture under the Visual Reconstruction Perspective

Abstract

With China’s implementation of digital culture construction policy and the development of digital media technology in the field of visual reconstruction of red culture, red culture in Shaanxi needs to be tapped and reconstructed as new digital visual cultural symbols. By analyzing the current situations and problems of red culture digital communication in Shaanxi, this study constructed a digital communication model of Shaanxi red culture based on visual reconstruction theory and proposed strategies for digital communication of red culture in Shaanxi province to provide valuable references for enhancing the visibility and influences of Shaanxi red culture both at home and abroad.