Abstract
This research aimed to study factors, problems, and suggestions that affected the decisions to study in the Higher Education of the Ordinary High School Students in Chiang Mai Educational Area. The researcher used stratified random sampling and collected data from 399 students by questionnaire deviation with descriptive statistics including percentage, mean, and standard deviation. The personal factors were as follows: the students decided to study by themselves at a high level with a mean score of 4.38. The factors of higher educational institutes were as follows: the has modern media, equipment, and teaching and learning at a high level with a mean score of 4.33. The factors of society, economy, politics, and competition were as follows: when they graduated, they would have opportunity to get a job and high income in high level with the mean score of 4.37. The important problems of personal factors were as follows: the students did not know their preferences or aptitudes or potential, so they were confused to choose higher education institute and study major. The important problems in the factors of the higher educational institute were as follows: the university will be acceptable from university’s teaching and learning, and study curriculum of higher education institution. The most important suggestion curriculum should be updated to suit the current situation. Next is suggestions for the quality of teaching and learning, the university should have modern and up-to-date development for responding to students' requirements effectively and suggestions borrowing money for ducation. The loan limit should be increased in accordance with the current economic situation.
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