Abstract
Background and Purpose: In a digitally globalized world cross-cultural interaction in social and business environment has become more widespread than ever before. The purpose of this paper is to explore the attitude of Generation Z representatives to different aspects of cross-cultural interaction.Design/Methodology/Approach: We used an online questionnaire to collect data for our study. A sample of 324 young adults from three countries: Germany (n=113/34.9%), Romania (n=107/33.0%) and Ukraine (n=104/32.1%) participated in the online survey. The sample consists of university students aged less than 23 years to match the criteria of being representatives of Generation Z. Different statistical tools were used to check the hypotheses.Results: The results of the study indicate that Generation Z representatives consider cross-cultural communication skills as highly important both in their private and business life. The main motivation factors to work in a multicultural business environment have been identified as well as major barriers for effective cross-cultural interaction.Conclusion: This paper illustrates that Gen Zers are willing to work in a multicultural business environment; moreover it can give them additional motivation. This trend along with ongoing processes of globalization and digitalization fosters further interconnection of countries and regions of the world, making cross-cultural communication and cross-cultural management techniques even more important.
Highlights
Our world has always been more or less globalized
The questionnaire was randomly handed out and the results showed that more than 88% of the respondents agree or strongly agree that cross-cultural communication is an essential skill in the globalized world
It is proved that the Gen Zers consider cross-cultural communication as a very important skill nowadays (H1) due to their “digitally globalized” lifestyle
Summary
Our world has always been more or less globalized. But every day it becomes more interconnected, and the pace of this process grows dramatically. In a digitally globalized world cross-cultural interaction in social and business environment has become more widespread than ever before. Results: The results of the study indicate that Generation Z representatives consider cross-cultural communication skills as highly important both in their private and business life. The main motivation factors to work in a multicultural business environment have been identified as well as major barriers for effective cross-cultural interaction. Conclusion: This paper illustrates that Gen Zers are willing to work in a multicultural business environment; it can give them additional motivation. This trend along with ongoing processes of globalization and digitalization fosters further interconnection of countries and regions of the world, making cross-cultural communication and cross-cultural management techniques even more important.
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