A study of strategy implementation as expressed through Sun Tzu's principles of war

Abstract

In currently facing dynamic environments, the tools of strategic management appear to be more and more important in improving the quality of decision‐making. Among the great Chinese wisdoms, Sun Tzu's, The Art of War, is probably the oldest military book in Chinese with principles which Sun Tzu advocated, still very valuable in business operations today. Thus, this study tends to evaluate the relationships among Sun Tzu's principles of situation appraisal, strategy implementation, and strategic control through an empirical study. Furthermore, how the levels of adoption on Sun Tzu's principles of situation appraisal, strategy implementation, and strategic control impact on a firm acquiring its key success factors is also verified. The results show that the adoption levels of Sun Tzu's principles on situation appraisal, strategy implementation, and strategic control are highly interrelated. The adoption levels are positively related to the firm acquiring its key success factors, as well.