A Study of How Social Media Marketing Influences the Customer

Abstract

Social media can help brands build awareness, establish social proof, target advertising, leverage influencer marketing, and engage with customers in real time. By doing so, social media marketing can affect customer behavior, driving them to try new products or services, purchase from a brand, and become loyal customers. However, it's crucial for brands to use social media ethically and transparently and prioritize building authentic relationships with their customers to build long-lasting trust and credibility