Abstract
Since the outbreak of the COVID-19 in 2019, online learning has become an important way of acquiring knowledge, and informal online learning communities are more flexible in terms of knowledge co-creation and sharing. How to establish and maintain user stickiness in online learning communities is an important issue for the long-term survival and development of communities. Based on the theory of interactive ritual chains, this paper explores the influence of interactive rituals on users' sticky behavior, using short-term user satisfaction as a mediating variable, and uses the findings to build a user-type matrix to further analyze users and build a user relationship maintenance network for different types of users.
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